Saturday, January 30

Scott Brown Online $$ Success

Patrick Ruffini who ehlped out Scott Brown  has his analysis of what drove the impressive $12 million online haul. Best quote:

Lesson: Blogs are still important online in driving a narrative and contributions, probably moreso than Facebook and Twitter, though I believe the latter can serve as an important signaling mechanism for bloggers and media to pick the story up and run with it. And it should be no surprise that once a story like this gets into traditional media, the impact can be magnified many-fold.